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Balkanization Theory


Aired January 3 and 4, 1998

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This is Internet On The Air. I'm Todd Mundt. Does the amount of information on the Internet cause you to expand your horizons or narrow your focus? Details in a moment.

Funding Credit: Internet On The Air is a production of the University of Michigan School of Information and Michigan radio, made possible by a grant from the W.K. Kellogg Foundation.

You can think of the Internet as an endless all-you-can-eat information smorgasbord. You may want to load up on all sorts of new experiences each time you sign on...or you may want to stick to a few familiar topics.

Social theorists say that making so many different materials available on the Internet may lead some people to narrow their searches to subject matter they already understand. This is called "Balkanization Theory," referring to the post-World War Two partition of the Balkan region in Europe into small, often hostile units.

The degree to which this "walling off" occurs on the Internet is especially important in science. University of Michigan professor Marshall Van Alstyne points out that collaborations between scientists in different disciplines have produced important breakthroughs. For example, a physicist, Francis Crick, and a zoologist, James Watson, worked together to discover the structure of DNA, the building block of chromosomes. This created an intellectual revolution in the field of genetics.

Professor Van Alstyne says the Internet makes such collaborations both more likely and less likely to occur. He says technology creates options, but preferences create outcomes. Because the Internet makes it possible to find more interesting contacts, colleagues and students down the hall may be abandoned for specialized experts across the ocean. On the other hand, the Internet is an invaluable tool for those who are curious about making new connections across subject areas.

To learn more about Balkanization Theory and the social implications of Internet use, visit our Web site at www.iota.org. For Internet On The Air, I'm Todd Mundt.


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Related Links


For further information, try these Web sites:

  • To explore Balkanization Theory in more detail, visit Marshall Van Alstyne's homepage.
  • For a short introduction, follow the instructions for downloading this three-minute radio broadcast-"Could the Internet Balkanize Science?" from the Canadian Broadcasting Corporation's science and technology program Quirks & Quarks.
  • Selected papers include "Electronic Communities: Global Village or Cyberbalkans?" from the Dec. 1996 International Conference on Information Systems and "Wider Access and Narrower Focus: Could the Internet Balkanize Science?" from the Nov. 29, 1996 issue of the journal Science.


Other findings related to Balkanization theory include:

  • Researchers at the University of Tornoto's Centre for Urban and Community Studies, who suggest that new communications technologies can reduce socio-economic distincitions even as it increases the uniformity of outlook among spliter groups. Related links include Barry Wellman's homepage.
  • Preliminary data from HOMENet, a study of families using the Internet in the Pittsburgh area--featured in this season's first episode--suggests that for the most part people seek out information on familiar hobbies and interests. But the study also found examples of people with restricted mobility, such as teenagers and the homebound, who relied on the Internet to connect them with new people and ideas.
  • Another good source of information on Balkanization Theory and related topics is the International Network for Social Network Analysis site at the Heinz School of Public Policy and Management at Carnegie Mellon University.

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The Interview


There was no interview recorded for this show.

Please direct questions or comments to iota.webmaster@umich.edu.

Last Updated January 2, 1998